Posts tagged: Redevelopment

Arkade Developers has successfully delivered over 31 projects across the city ahead of time and currently has six ongoing residential developments—Arkade Pearl, Arkade Views, Arkade Vistas, Arkade Eden, Arkade Rare, and Arkade Nest spread across western and eastern Mumbai. The company has become synonymous with trust, timely delivery, and uncompromising integrity.

In FY25, Arkade Developers received 4 Occupation Certificates (OCs) ahead of RERA timelines, handing over 650+ homes to the happy families—a rare achievement in today’s times. Following its successful IPO that was oversubscribed 107 times, an unmatched feat in Indian Real Estate, Arkade has even rewarded shareholders with a 10% maiden dividend, reflecting both stability and investor confidence. Arkade’s stellar performance has also been recognised on global platforms. The company was recently featured in the Hurun Report as one of India’s Top 10 Real Estate Companies by Revenue Growth, posting an impressive 177% growth.

The company is on an accelerated growth trajectory with a strong pipeline of over 10+ upcoming projects across MMR, further cementing Arkade’s reputation as one of Mumbai’s most dependable developers. These bold steps signal its foray amongst India’s top real estate developers. Some of its key acquisitions include that of 4-acre Filmistan Pvt. Ltd., popularly known as the iconic Filmistan Studios in Goregaon, which marks Arkade’s entry into the uber-luxury real estate segment and a 6.28-acre land parcel in Thane, one of Mumbai’s fastest-growing hubs, underlining its sharp focus on high-demand, high-potential markets.

Mr. Arpit Jain, Director of Arkade Developers, commented, “Dubai’s NRIs have always been a driving force in India’s real estate growth story. At Arkade Developers, we understand their aspirations—not just for wealth creation but also for staying connected to Mumbai, a city that continues to redefine opportunity. For NRIs in Dubai and across the Gulf, real estate investment in India has always been more than a financial decision—it’s a way to stay connected to their roots while building long-term wealth”.

With nearly four decades of expertise and a forward-looking growth pipeline, Arkade Developers is more than a real estate brand—it is a trusted partner in wealth creation and legacy building.

Visit www.arkadenri.com or call +91 9222892229.

For years, real estate advertising followed a predictable playbook: large-format hoardings, double-spread newspaper ads, and a strong reliance on broker networks. Developers launched projects with fanfare, left the selling to intermediaries, and focused on building the product.

But today, that playbook no longer works. Buyers have changed — and so must we.

A new generation of homebuyers is not just purchasing a property; they are investing in a lifestyle, an identity, and above all, a brand they can trust. They want to know the people behind the brand, understand its values, and feel connected before making the single largest financial decision of their lives.

This is where real estate must borrow a page from the playbook of Direct-to-Consumer (D2C) brands. Much like e-commerce shoppers who engage directly with the brand, today’s buyers expect transparency, convenience, and authenticity from developers.

From Transactions to Relationships

The old model depended on brokers to build trust. The new model requires developers themselves to build it. Thinking like a D2C brand means owning the customer relationship — listening to buyers, engaging with them meaningfully, and translating those insights into better experiences.

The Power of Storytelling

Great D2C brands don’t just sell; they tell stories. They create narratives around purpose, aspiration, and community. Real estate too must shift from selling square feet to selling what those square feet represent. Buyers today want to know not just where they live, but why this home and how it aligns with their dreams.

The Digital-First Reality

The first site visit no longer happens at the project site — it happens online. From immersive 3D walkthroughs to engaging social media content, from real customer testimonials to community previews, every digital touchpoint shapes perception. Developers who approach this journey with a D2C mindset create a seamless funnel of trust that begins long before a buyer walks into a sales lounge.

Beyond Possession: Nurturing Loyalty

For D2C brands, the real work begins after the sale. Similarly, developers must think beyond possession. Regular updates, transparent communication, and early community engagement transform customers into advocates. In a word-of-mouth-driven category like real estate, these advocates are priceless.

The New Imperative

Adopting a D2C mindset is not about discarding traditional marketing. It is about complementing it with directness, transparency, and sustained engagement. It is about placing the buyer at the center of every interaction.

Developers who embrace this shift will not just sell more homes — they will build stronger, more enduring brands that inspire loyalty, advocacy, and trust. And in an industry where trust is everything, that is the ultimate competitive advantage.

Buying your first home is one of life’s most exciting milestones—but it’s no secret that the process can feel overwhelming. Between mortgage jargon, inspections, down payments, and figuring out your budget, there’s a lot to take in. Whether you’re picturing a chic city apartment or a serene home in the suburbs, this guide will help you approach the journey with clarity and confidence.

1. Know Your Budget and Your Priorities

It’s easy to fall in love with features that stretch your budget, but your financial boundaries should guide your choices. Before you step into a show home, understand exactly what you can afford. Be clear about your must-haves versus your nice-to-haves. This way, you can focus on the best-value options that fit both your lifestyle and your budget.

2. Understand the True Costs of Homeownership

Many first-time buyers think only about the down payment. But you’ll also need to factor in:

 • Closing costs

 • Property taxes

 • Home insurance

 • Maintenance and repairs

With a brand-new build, immediate repairs are minimal, but long-term upkeep—like landscaping and appliance maintenance—should still be part of your plan.

3. Get Pre-Approved Before You Start House Hunting

A mortgage pre-approval gives you a clear budget range and shows builders you’re financially ready. Many builders, including us, also offer flexible payment plans that can make the process even smoother—sometimes helping you make that life-changing decision faster.

4. Ask Smart Questions About New Construction

If you’re considering a new home (and we highly recommend it!), make sure to ask:

 • What’s included and what counts as an upgrade?

 • What warranties are provided?

 • Can I customize layouts or finishes?

 • How long will it take from contract to move-in?

5. Know What You Can—and Can’t—Customize

Some changes, like paint colors or flooring, are easy to accommodate. Others, like moving walls or windows, are trickier and more expensive—especially once construction begins. Get clarity early on to avoid costly surprises.

6. Think Long-Term: Resale Value Matters

Even if you see this as your “forever home,” it’s wise to consider features with long-lasting appeal—such as open layouts, energy-efficient systems, and timeless finishes. These choices help protect your investment for the future.

7. Choose a Builder You Can Trust

Not all builders are the same. Look for:

 • Verified reviews and testimonials

 • Transparent pricing and timelines

 • Quality craftsmanship and materials

We believe building your first home should be as exciting as it is rewarding. That’s why our goal isn’t just to sell you a property—it’s to help you find the home that fits your budget, lifestyle, and dreams.

Urban India is witnessing a fundamental shift in the way people live, work, and move through their cities. At the center of this transformation lies the growing popularity of mixed-use developments — integrated projects that combine residential, commercial, retail, and recreational spaces into a single, well-planned ecosystem.

While once considered a Western trend, this concept has found strong resonance in Indian metros, particularly in Mumbai, Bengaluru, Gurugram, and Pune, where long commutes, rising infrastructure stress, and changing lifestyle aspirations are reshaping urban priorities. For both homebuyers and developers, mixed-use communities represent more than a real estate product — they are the blueprint for future-ready urban living.

Why the “Walk-to-Work” Model Matters

Few urban challenges are as universally frustrating as the daily commute. In Mumbai, for instance, average travel times often exceed 90 minutes each way, resulting in lost productivity, increased stress, and poor work-life balance.

Here, mixed-use projects step in as a solution. By situating office spaces, residential towers, retail outlets, and amenities within a single development, they allow professionals to drastically reduce commute times — in some cases, to a few minutes on foot.

For working millennials and Gen Z professionals, who place increasing value on time, wellness, and lifestyle convenience, this proximity is becoming a decisive factor when choosing where to live. From a tenant’s perspective, the idea of stepping out of one’s home and walking into a workplace, gym, café, or supermarket is a powerful draw.

For developers, this translates into a stronger value proposition and resilient demand across asset classes. Residential buyers gain convenience, office tenants benefit from a steady local talent pool, and retailers enjoy a captive customer base. This synergy fosters higher occupancy rates and long-term stability.

Designing Micro-Cities, Not Just Buildings

The success of mixed-use developments, however, hinges on thoughtful design and execution. It isn’t enough to simply place commercial and residential blocks side by side. The hallmark of successful projects is their ability to function as micro-cities — efficient, attractive, and sustainable communities in their own right.

Key design imperatives include:

 • Functional zoning to balance privacy for residents with accessibility to offices and retail.

 • Pedestrian-friendly pathways and green zones that encourage walkability.

 • Adequate parking and traffic management to avoid congestion.

 • Sustainable features such as rainwater harvesting, solar energy, and waste management to future-proof the ecosystem.

 • Curated community spaces like co-working lounges, wellness centers, and cultural zones to promote social interaction.

When executed well, mixed-use projects create an environment where residents feel connected, employees remain engaged, and businesses thrive — essentially replicating the experience of a city, but on a more human scale.

Beyond Commutes: Catering to Evolving Lifestyles

The rise of hybrid and remote work has not diminished the relevance of mixed-use developments. In fact, it has expanded their role. Many professionals now seek communities that blend flexibility with lifestyle needs. For them, the presence of co-working spaces, gyms, cafés, childcare centers, and retail outlets within walking distance is just as important as office proximity.

This indicates that mixed-use developments are evolving from being simply commute-reducing projects into holistic lifestyle hubs. They address the increasing demand for work-life integration, offering environments where residents can work productively, live comfortably, and access essential services without the need for long commutes.

Globally, successful examples abound — Canary Wharf in London, Marina Bay in Singapore, and Hudson Yards in New York. In India, projects like DLF CyberHub in Gurugram or Mindspace in Hyderabad are early indicators of how integrated ecosystems can redefine urban work-life patterns.

The Developer’s Perspective

For developers, mixed-use communities offer several advantages:

 • Diversified revenue streams from residential, commercial, and retail components.

 • Higher land efficiency by optimizing use across multiple verticals.

 • Stronger financial resilience, as downturns in one segment are often balanced by stability in another.

 • Enhanced brand positioning as forward-thinking urban planners, not just builders.

However, challenges remain. The complexity of planning, longer gestation periods, and higher upfront investment demand strategic vision and execution excellence. Developers must also align with municipal bodies for approvals, infrastructure planning, and zoning regulations to ensure seamless integration.

Arkade’s Approach: Shaping Future-Ready Communities

Recognizing this shift early, Arkade Developers has actively embraced the mixed-use model, aligning with its philosophy of delivering not just homes, but holistic environments.

A prime example is Arkade Rare, in Bhandup, Mumbai — a thoughtfully crafted mixed-use project that blends residential, commercial, and retail spaces into one integrated community. By doing so, it addresses the rising need for convenience-driven, lifestyle-centric living in one of Mumbai’s most dynamic suburbs.

Through projects like Arkade Rare, the company reaffirms its vision: to create sustainable, connected, and inclusive spaces that reflect the aspirations of Mumbai’s evolving citizens.

The Road Ahead

India’s urban population is expected to reach 600 million by 2036 (as per government estimates), intensifying pressure on cities to provide smarter infrastructure and better quality of life. In this context, mixed-use developments are no longer an optional real estate trend; they are an urban necessity.

By reducing dependence on long commutes, offering diversified amenities, and fostering vibrant communities, these projects can play a pivotal role in shaping India’s urban future.

For developers, the opportunity lies in visionary execution — transforming land parcels into ecosystems that integrate living, working, and leisure seamlessly. For citizens, the promise is clear: a lifestyle that is smarter, healthier, and more sustainable.

The “walk-to-work” dream is steadily moving from concept to reality — and mixed-use developments are leading the way.

For India’s 32-million–strong diaspora, real estate back home has always held an emotional pull. But in recent years, the equation has shifted from sentiment-driven purchases to structured, high-value investments. The promise of world-class living in India—at a fraction of the global cost—is turning Non-Resident Indians (NRIs) into one of the biggest drivers of demand in the country’s real estate sector.

According to Knight Frank, NRI investments in Indian property surged by nearly 35% in FY24, and were projected to cross USD 14 billion by 2025. That projection has already materialised: industry trackers estimate NRIs will contribute close to 20% of India’s total real estate investments in 2025, underscoring their growing influence on the market.

Adding to the momentum, India received record remittances of USD 135.46 billion in FY25, a 14% year-on-year jump. The capital flow has strengthened purchasing power and boosted confidence among NRIs exploring real estate in India.

Why India is on the NRI Radar?

 • Higher Incomes, Global Careers

The past decade has seen more Indians rise to senior leadership roles in global corporations, build thriving businesses abroad, and accumulate significant wealth. With higher disposable incomes, NRIs are increasingly targeting premium housing in metros such as Mumbai, Bengaluru, Gurugram, Hyderabad, and Pune.

 • Attractive Yields and Appreciation

India’s residential market continues to deliver robust returns. Rental yields average 3–4%, compared with under 2% in mature markets like London or Dubai. Capital appreciation in prime Indian cities remains strong at 7–8% annually, offering NRIs a combination of income and asset growth that is difficult to match elsewhere.

 • Currency Advantage

A strong dollar, dirham, or pound gives NRIs an inherent advantage. Luxury homes in India remain significantly more affordable than properties in comparable global cities, making the relative value proposition highly attractive.

At the same time, there is a growing segment of NRIs investing with a ‘returning home’ mindset—acquiring properties in their hometowns or tier-2 cities where they plan to settle in the future.

Mumbai: The Flagship NRI Destination

While holiday retreats like Goa and Alibaug remain popular for second or third homes, the lion’s share of NRI capital is flowing into Mumbai—India’s financial capital and its most aspirational housing market.

In 2025, NRI demand is especially strong in well-connected suburban and semi-premium pockets, which offer world-class infrastructure, modern amenities, and high appreciation potential. Santacruz, Vile Parle, Goregaon, Mulund, and Bhandup are among the locations witnessing steady inflows from overseas buyers.

 • Santacruz and Vile Parle: Known for proximity to the airport and prime social infrastructure, these western suburbs attract NRIs seeking luxury apartments with convenience.

 • Goregaon: With its corporate hubs, retail destinations, and premium residential projects, Goregaon has emerged as an investment hotspot.

 • Mulund and Bhandup: Offering a balance of connectivity, modern housing complexes, and relative affordability, these eastern suburbs are seeing rising traction among NRIs looking for long-term appreciation.

Developers with strong track records in these micro-markets—such as Arkade Developers—are benefiting from this trend, as NRIs prefer established brands with trust, delivery capability, and community living offerings.

Evolving Preferences: From Homes to Diversified Assets

Lifestyle Homes: NRIs are moving beyond one primary residence to multiple homes across Mumbai and satellite towns, often combining luxury with convenience.

Integrated Townships: There is growing demand for gated communities offering schools, healthcare, retail, and leisure facilities, enabling a global-standard lifestyle within secure boundaries.

Smart and Sustainable Homes: Tech-enabled homes with IoT security, energy efficiency, and green certifications are increasingly top of the wishlist.

One of the historic deterrents for NRI investors was the difficulty of managing assets remotely. That has changed dramatically.

 • Remote monitoring via CCTV and IoT devices allows real-time property oversight.

 • Digital payments and e-registration have simplified financial and legal processes.

 • Professional property management firms now handle everything from tenant sourcing to maintenance.

These advances have transformed Indian real estate into a hassle-free, professionally managed investment option for overseas buyers.

Infrastructure Boost: Physical and Digital

The Indian government’s infrastructure drive is another catalyst. Metro expansions, expressways, airports, and smart city projects are transforming urban mobility and liveability. Cities once perceived as chaotic are now comparable with global urban hubs.

On the digital side, the rollout of 5G, UPI, and India Stack has created a seamless, tech-enabled ecosystem. NRIs relocating with their families can now expect uninterrupted access to services, education, and work environments, bridging the gap between global standards and Indian living.

Sustainability as a Priority

Another defining trend is sustainability. India now ranks among the world’s top markets for green-certified buildings. Developers are incorporating eco-conscious features such as:

 • Solar energy and rainwater harvesting

 • Waste management systems

 • Lush green open spaces

For NRIs with an environmental conscience, this provides the ability to invest in luxury while staying aligned with global sustainability goals.

The inflow of foreign capital into Indian real estate is not just about individual wealth creation—it’s also a macroeconomic growth driver. The sector already contributes about 7% to India’s GDP and is projected to reach 13% by 2030.

By investing in Indian property, NRIs are not only securing financial and emotional returns, but also fueling infrastructure, housing, and job creation across the country.

The evolving demand of NRIs is reshaping Indian real estate in 2025. From record remittances and rising investment share to focused demand in Mumbai suburbs such as Santacruz, Vile Parle, Goregaon, Mulund, and Bhandup, NRIs are emerging as some of the most influential stakeholders in the sector.

With stronger incomes, currency advantages, seamless tech-driven property management, and a clear sustainability push, India has cemented its position as one of the world’s most compelling real estate investment destinations.

In 2025, the message is clear: Indian real estate is no longer just a sentimental purchase for NRIs—it’s a strategic, future-ready asset class.

Once perceived as a distant suburb, Thane has steadily evolved into a prominent real estate hotspot for both end-users and investors. Residential property prices in Thane have surged by 46% between Q2 2022 and Q2 2025, rising from ₹13,550 to ₹19,800 per sq. ft. Over the past five years, the growth has touched nearly 60%, indicating a robust appreciation driven by real factors—not mere speculation.

This growth stems from a synergy of infrastructure investments, balanced demand-supply dynamics, and shifting lifestyle preferences among urban homebuyers. Thane, today, is approximately 78% more affordable than suburban Mumbai, making it not just a fallback for the budget-conscious, but a deliberate choice for those seeking quality living without compromising connectivity or comfort.

Infrastructure-Led Momentum

A significant driver behind Thane’s transformation is the ongoing investment of ₹59,000 crore in infrastructure upgrades. Among the most prominent is Mumbai Metro Line 4 (Wadala–Kasarvadavali), parts of which are already easing congestion with completed flyover integrations. While full line operations are expected post-2025, connectivity is already improving incrementally.

Also in the pipeline is Metro Line 5 (Thane–Bhiwandi–Kalyan), for which feasibility studies are underway, with potential operational timelines closer to 2027–2028. Meanwhile, the Thane Ring Metro (internal circular network) has received approval and is expected to be operational by 2029. These developments will eventually shrink commute times and increase market value in key micro-markets.

Furthermore, MMRDA’s acquisition of 430 acres in Mogarpada for an integrated Metro depot shows a long-term commitment to transforming Thane’s transport ecosystem.

A Shift from Compromise to Confidence

Unlike in the past, today’s Thane buyers are not settling—they are aspiring. The region is seeing a marked preference for larger 2 BHKs, which constituted 45% of new supply between FY 2020 and FY 2025, followed by compact 1 BHKs at 42%. Developers are focusing on community-centric development, moving away from isolated residential blocks.

This change reflects a maturing market sentiment. Buyers are drawn by the ability to afford spacious homes with better ventilation, amenities, and access to nature, all while remaining connected to Mumbai. Locations like Pokhran Road, Majiwada-Balkum, Kolshet, and Patlipada are especially popular for striking this balance.

Living in a Green-Urban Fusion

Thane stands apart for its integration of greenery with urban infrastructure. From the tranquil Upvan Lake and Yeoor Hills to the sprawling Namo Grand Central Park on Kolshet Road, the city continues to offer open, livable spaces—a rarity in Mumbai’s over-urbanised landscape.

A Robust Investment Case

The Thane housing market is largely end-user driven, providing stability in both pricing and absorption. The rental market is strong, supported by a steady influx of professionals, and the region boasts a well-developed social ecosystem—schools, hospitals, retail, and emerging business zones.

As connectivity and amenities continue to improve, a second wave of capital appreciation seems likely—especially in well-connected, nature-adjacent pockets. This presents an excellent opportunity for long-term investors who prioritize both value growth and quality of life.

Thane, in 2025, has emerged as one of the most balanced and future-ready residential investment markets within the Mumbai Metropolitan Region. It offers a rare convergence of affordability, infrastructure, lifestyle, and stability. However, as with any real estate decision, success lies in choosing the right micro-market, builder, and maintaining a long-term vision. Get those elements right, and Thane may not just be a good decision—it could be your smartest one yet.

Mumbai, India’s financial capital, is a city of ambition, energy, and endless possibilities. But for many of its hardworking residents, the dream of owning a home here often feels just out of reach.

At Arkade Developers, we believe the solution lies in more than just constructing quality homes—it lies in changing how people access them. That change begins with flexibility.

The Challenges: What’s Standing in the Way of Homeownership?

1. Sky-High Property Prices
Mumbai remains one of the most expensive real estate markets in India. Whether you’re looking in the suburbs or aiming for a larger apartment in a central location, affordability continues to be the biggest barrier.

2. Outdated Financing Models
Traditional home-buying structures are rigid. Uniform down payments, fixed EMI schedules, and little room for customisation make it difficult for many aspiring homeowners, especially those with irregular incomes or unique financial situations.

3. Lifestyle Expectations vs. Financial Stress
Today’s homebuyers seek more than just walls and a roof. They desire a holistic lifestyle, a supportive community, and—most importantly—financial peace of mind. Sadly, the burden of large EMIs and inflexible repayment timelines often overshadows the excitement of owning a home.

SHUBHARAMBH Ownership Plans by Arkade Developers

Your Home. Your Payment Plan.

To address these pressing challenges, we’ve introduced the SHUBHARAMBH Ownership Plans—a ground-breaking initiative that reimagines the path to homeownership.

This program empowers homebuyers to customise their payment and EMI schedules across our flagship projects:

• Arkade Nest – Mulund West

• Arkade Rare – Bhandup West

• Arkade Pearl – Vile Parle East

• Arkade Views & Arkade Vistas – Goregaon East

Rather than following rigid payment slabs, buyers can design a payment plan that aligns with their income realities, lifestyle choices, and future financial goals. It’s homeownership with freedom built in.

Why Flexibility Matters More Than Ever

Flexibility isn’t just a feature; it’s a fundamental necessity in today’s dynamic economic environment.

Homebuyers today are more diverse than ever, spanning salaried professionals, entrepreneurs, freelancers, gig workers, and more. Their income patterns, risk appetites, and life goals differ dramatically. A one-size-fits-all approach no longer works.

SHUBHARAMBH offers the breathing room to grow, to plan, and to invest without stress. Whether you’re just starting your career, planning a family, or securing your retirement, your payment schedule can now evolve with you.

When the home-buying process adapts to you, rather than forcing you to adapt to it, the result is a more empowered, confident, and fulfilling journey to ownership.

A Golden Opportunity in a Low-Interest Market

With the Reserve Bank of India reducing repo rates by 100 basis points this year, home loan interest rates have hit historic lows. This is a rare financial window, and one that significantly reduces the long-term cost of borrowing.

When combined with the SHUBHARAMBH Ownership Plans, today’s low-interest climate makes this an ideal moment to invest in your dream home. Built on a ‘Family First’ Foundation

At Arkade Developers, everything we do is rooted in a singular philosophy: Family First. We understand that a home is not just an asset—it’s your sanctuary, your safe space, and the foundation of your family’s future.

With SHUBHARAMBH, we’ve removed the unnecessary stress and replaced it with choice, control, and care—so you can focus on what truly matters: living, growing, and thriving together.

Turning Aspirations into Addresses

In a city where owning a home often feels like an unattainable goal, flexibility can be the game-changer. The SHUBHARAMBH Ownership Plans are not just about payments—they’re about possibilities.

So take the first step toward homeownership on your terms.

Because your journey to a dream home should begin with freedom, not fear.

Your Home. Your Payment Plan. Your Time Is Now.

For years, Gen Z was typecast as the “renter generation”, a demographic content with co-living, flexible leases and low-commitment living. But that narrative is quickly becoming outdated. Today, a growing wave of Gen Z buyers is entering the real estate market, and they’re doing it with clarity, confidence, and a completely new mind-set.

According to Knight Frank’s upcoming 2025 report, “Beyond Bricks: The Pulse of Buying Home”, an impressive 71% of Gen Z respondents in India prefer owning a home over renting. This represents a major shift in perception from the millennial era, when flexibility and economic uncertainty pushed many young adults towards rental living. Gen Z, in contrast, sees property not only as a financial asset—but as a symbol of stability, identity and aspiration.

Homeownership as Self-Expression

Interestingly, the report highlights that 36% of Gen Z buyers are purchasing homes for personal use, while another 36% plan to renovate or upgrade their property. These numbers point to a generation that doesn’t view real estate as a passive investment or a hand-me-down milestone. For Gen Z, owning a home is both a life decision and a lifestyle statement.

This aligns with broader behavioural trends: Gen Z is a generation raised in hyper-personalised digital environments. Their homes, like their social feeds, are expected to reflect who they are—visually, functionally, and emotionally.

Under-Construction Appeal: Future-Focused Thinking

One of the most telling insights from the report is Gen Z’s strong preference for under-construction properties—with a staggering 73% opting for this segment. The reas ons are practical yet strategic: lower entry costs, phased payment structures, and the freedom to customise their space.

This preference also speaks volumes about Gen Z’s willingness to play the long game. They’re not just buying for today; they’re investing in their future. It’s a mind-set that contrasts with the instant-gratification culture often associated with their digital upbringing.

The Role of Intergenerational Wealth

Another emerging factor reshaping home buying patterns is intergenerational financial support. While traditional mortgages remain dominant, 12% of Gen Z buyers are able to draw on family wealth to fund their purchases. In high-demand urban markets like Mumbai, Bengaluru and Delhi-NCR, this financial edge allows younger buyers to compete more effectively—often leapfrogging affordability barriers that would otherwise delay entry.

Developers and lenders are taking note. Several are now offering customised payment plans, co-borrowing models and digital-first buying journeys designed with this young demographic in mind.

Space Over Location: A New Urban Priority

Apartments remain the top choice, with 70% of Gen Z preferring them, primarily due to their alignment with community-centric lifestyles and access to city infrastructure. But there’s a twist: 53% of young buyers now prioritise space over location.

In a post-pandemic world where hybrid work, content creation, and self-care routines are part of daily life, space has become a non-negotiable. Whether it’s a home office, podcast studio, or wellness nook, Gen Z buyers want their square footage to work harder—and smarter—for them.

The Digital Influence on Real World Decisions

Unlike earlier generations who relied on brokers or site visits, Gen Z’s homebuying journey often starts on Instagram, Pinterest, YouTube or Reels. Aesthetic sensibility, aspirational content, and user-generated tours heavily influence how they imagine their future homes.

But this isn’t just about vibes—it’s also translating into smarter financial behaviour. The same buyers watching moodboard tours are also comparing EMIs, ROI and neighbourhood analytics. It’s a uniquely Gen Z blend of aspiration and acumen.

A Generation Redefining the Market

For developers, lenders and policymakers, this evolving Gen Z behaviour represents both a challenge and an opportunity. Their preferences demand more than just affordability—they require transparency, flexibility, digital-first engagement, and authentic branding.

From a macroeconomic lens, India’s housing market is projected to touch $1 trillion by 2030, and Gen Z will play a pivotal role in that trajectory. Their decisions are not just reshaping demand—they’re setting new benchmarks for how homes are designed, marketed and delivered.

In a world that rarely pauses, homeownership is offering Gen Z something increasingly rare: a place to land, to define, and to grow. For a generation raised on constant movement, buying a home is more than just a transaction—it’s a declaration.

In today’s digital-first economy, data is not just an asset—it is the engine that drives modern marketing. The real estate sector, long reliant on traditional outreach like newspaper classifieds, billboards, and open houses, is undergoing a dramatic transformation. Instead of broadcasting one-size-fits-all messages to broad audiences, developers are leveraging data to deliver deeply personalized, high-conversion marketing strategies that resonate with individual buyers.

The Rise of Targeted Marketing in Real Estate

Historically, real estate marketing operated on volume. Success depended on maximum visibility: full-page newspaper ads, TV commercials, and location-based billboards aimed at reaching as many people as possible. While effective in generating awareness, these methods lacked precision. There was little distinction between a serious buyer and a casual browser, leading to inefficient resource utilization and slower conversion cycles.

Data-Driven Personalization: A Game Changer

Today, we are in the era of micro-targeting—driven by insights from demographic data, behavioural patterns, digital footprints, and real-time analytics. The shift is more than technological—it is strategic. Developers and brokers now build detailed buyer personas, enabling them to segment audiences by life stage, income group, career type, online activity, and lifestyle preferences.

For instance:

• A first-time millennial homebuyer in Mumbai might respond best to Instagram Reels showcasing smart home features, flexible EMI plans, and short commute times.

• Meanwhile, a retired NRI buyer interested in a vacation property may prefer detailed email newsletters focused on tax benefits, lifestyle amenities, and local community testimonials.

AI, ML & Predictive Intelligence: Powering the Next Wave

The adoption of Artificial Intelligence (AI) and Machine Learning (ML) has further accelerated this evolution. These technologies analyze past buyer behavior to predict future actions, helping sales teams allocate efforts more efficiently. Predictive scoring models can now assign a “buying probability” to each lead—helping marketers prioritize hot leads and customize follow-up messaging.

For example:

• A prospect who spends time browsing 3BHK apartments and frequently revisits certain listings can be sent tailored video walkthroughs, mortgage calculators, or exclusive pre-booking offers through an automated marketing platform.

• Chatbots and WhatsApp AI agents, powered by NLP, can maintain intelligent conversations with clients 24/7—answering FAQs, scheduling visits, or nudging interest with limited-time offers.

Unified Customer Profiles with CDPs

The rise of Customer Data Platforms (CDPs) is empowering real estate marketers with a 360-degree view of their prospects and clients. By integrating data from CRM systems, website interactions, social media behavior, and third-party sources, a CDP creates a dynamic profile of every buyer.

This means a marketer can know not only that a customer visited the website—but that they also:

• Recently got married (via social media indicators),
• Are job hunting in a new city (via LinkedIn activity),
• And have downloaded the floor plan of a 2BHK unit (via website analytics).

Geospatial Analytics: Location Intelligence in Action

Location remains the most critical factor in real estate—but now, it is augmented by geospatial data. Using tools like heat maps, GIS systems, and mobile location analytics, developers can:

• Identify upcoming hotspots for new launches,
• Map customer visits to physical locations,
• Predict gentrification trends or infrastructure upgrades,
• And target communications based on proximity or commuter behavior.

For example, data might reveal that 70% of weekend site visitors at a Thane project come from Powai. This insight could redirect ad spend to hyperlocal campaigns targeting Powai residents with optimized travel time messages.

Hyper-Targeting on Social Platforms

Platforms like Facebook, Instagram, and Google Ads have evolved into precise marketing engines. By leveraging behavioral targeting—based on search history, life events (like engagements, childbirth, relocations), and interest categories—marketers can deploy dynamic ads that feel custom-made.

Example:

• A buyer who recently searched for “schools in Goregaon” may start seeing carousel ads for Arkade’s family-friendly housing project nearby, featuring amenities like playgrounds and tuition centers.

The Business Impact: Efficiency and ROI

All this data-led precision translates into measurable business outcomes:

• Cost Efficiency: Targeted digital campaigns reduce the cost per qualified lead by 30–50%.
• Faster Conversions: Personalization increases lead-to-sale speed by up to 40%, as per industry benchmarks.
• Higher Engagement: Email campaigns powered by AI and user behavior data have 3x higher open rates and 2x better click-through rates than traditional newsletters.

Conclusion: Data is the New Message

In the contemporary real estate market, data doesn’t just support marketing—it defines it. The transition from generic outreach to intelligent engagement is not merely a trend—it is a necessity for competitive differentiation. At Arkade Developers, we are fully embracing this digital shift, blending human insight with machine intelligence to create memorable, meaningful, and measurable buyer journeys.

As the industry evolves, those who harness the power of data will not only market better—they will build better relationships, communities, and brands.

In recent years, sustainable practices have become noticeable in the way Indian real estate projects are developed, designed and implemented. It started with a few visionary programmers, but now everyone is on board, thanks partly to liking from customers and rising costs and concerns about the environment.

The transition has been slow but significant. Previously, it was all about optimizing carpet area and fast-tracking work. Today, we are supposed to reconcile space efficiency with energy performance, natural light, and thermal comfort. This has transformed the way we plan layouts, select materials, and even construct buildings. Houses are no longer constructed to be sold—what is happening is that houses are now being planned to get better with time, economically and ecologically.

Purchasers are making better-informed decisions. It is routine for families to inquire if a project has rainwater harvesting, solar panels, trash disposal systems, or EV charging stations. They were not discussed a decade ago. Now, they make the difference in decision-making, particularly in mid to upper-income categories. This change in attitude has pushed the sector into adopting. Those developers who wish to remain competitive are now considering green features as integral parts of their proposition, rather than add-ons.

This evolution has also impacted construction practices. Many developers, including us, have adopted systems like aluminum formwork, low-carbon cement, and modular components to reduce waste and speed up timelines. Vendors have also evolved. A decade back, there were limited suppliers offering environmentally responsible materials. Now, the supply chain is wider and more efficient, making it easier to plan sustainable construction without slowing down execution.

One of the most significant changes is realizing that green development is not solely for compliance. It is for future-proofing. With shifting weather patterns, water scarcity, and rising energy costs, buildings that are inefficient in terms of resources will become a liability. This has forced developers to invest upfront in green planning—not only for regulatory clearances, but to get long-term value for the buyer and the builder too.

All the same, there are difficulties. Sustainable design tends to cost more in the beginning, and not everyone is willing to shell out for long-term dividends now. In affordable housing particularly, it is hard to reconcile cost with sustainable design. Nonetheless, the trend is clear. With time, improved awareness, greater policy support, and economies of scale will make green construction feasible at all price points.

The real estate sector has taken tangible strides over the past decade, but there is yet much to achieve. Sustainability has evolved from being an esoteric idea to a given. We, as developers, owe it to ourselves and posterity to create for the future, and not merely for the current moment. Green architecture is not a fad—it is the basis upon which sustainable and future-proof real estate in India will be created.